Lead generation is all about building trust before making the ask. Here’s a powerful three step approach to reach your ideal clients ⬇️⬇️⬇️: 1️⃣ Solve a Problem – Create a video that addresses a specific problem your ideal client is struggling with, no strings attached. Giving value first separates you from the crowd and positions you as a trusted expert. 2️⃣ Build More Connection – Retarget viewers from the first video with another piece of valuable content. Dive deeper into the topic or offer