General Electric's Stoplight Matrix / What is the purpose of the GE matrix? Explained with examples.
6:45
YouTubeBusiness School of IR
General Electric's Stoplight Matrix / What is the purpose of the GE matrix? Explained with examples.
The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine-cell grid measures business unit strength against industry attractiveness and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand. #GEMatrix #BusinessSchoolofIR
19.4K viewsAug 16, 2021
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