Nyla Irynne on Instagram: "The “Review Echo Effect”: When One Strong Opinion Shapes All Others Sometimes a single highly emotional review—positive or negative—creates what psychologists call an echo effect. Later reviewers subconsciously align with the tone of the earlier review. If the first viral review complains angrily about packaging or defects, subsequent buyers look for those flaws and become more likely to report them. Conversely, if an early review praises a feature intensely, others te