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YouTubeKevin Haynie, Trademark Attorney
Welcome to our wits of the week. This week, we’re talking about specimens. A specimen is a sample of how you use your trademark in commerce with your goods or services. It shows what consumers see when they encounter your brand. For example, if you sell clothing, your specimen could be a tag or label with your trademark on it. If you offer consulting services, your specimen could be a webpage or an advertisement with your trademark on it. A specimen is different from a drawing, which is a clear
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YOUR POINT OF VIEW IS YOUR TRADEMARK. We never just want to see a person (character). We want to see a person (character)… in an actor’s hands. Angela Bassett’s performance in “What’s Love Got to Do With It?” is the perfect example. When Tina Turner saw the film, she told Angela: “You never mimicked me. Instead, you reached deep into your soul, found your inner Tina and showed her to the world.” That is the work. It’s not about impersonation. It’s about POINT OF VIEW: your lens on the role. “A p
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