BCG Matrix Formulas -
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BCG Matrix Formulas -
This article details the formulas and calculations required to construct the BCG matrix, namely Relative Market Share and Market Growth Rate.
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الـ Growth-Share Matrix او ما يعرف بـ BCG Matrix هي احد ادوات التحليل واتخاذ القرارات الاستراتيجية التي قدمتها مجموعة بوسطن للاستشارات في عام 1968 وهي لم تعد مفيدة في ايامنا هذه لعدة اسباب منها التبسيط المفرط لديناميكيات السوق المعقدة إلى أربع فئات فقط، والتي قد لا تلتقط الصورة الكاملة. توفر لقطة تحليلية ثابته في وقت يتمتع بالتغير السريع ولا يمثل تغيرات السوق أو تفضيلات المستهلك المتطورة. إهمال معظم عوامل السوق الخارجية، حيث لا يأخذ في الاعتبار التأثيرات الخارجية مثل الظروف الاقتصادية أو التغيير
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الـ Growth-Share Matrix او ما يعرف بـ BCG Matrix هي احد ادوات التحليل واتخاذ القرارات الاستراتيجية التي قدمتها مجموعة بوسطن للاستشارات في عام 1968 وهي لم تعد مفيدة في ايامنا هذه لعدة اسباب منها التبسيط المفرط لديناميكيات السوق المعقدة إلى أربع فئات فقط، والتي قد لا تلتقط الصورة الكاملة. توفر لقطة تحليلية ثابته في وقت يتمتع بالتغير السريع ولا يمثل تغيرات السوق أو تفضيلات المستهلك المتطورة. إهمال معظم عوامل السوق الخارجية، حيث لا يأخذ في الاعتبار التأثيرات الخارجية مثل الظروف الاقتصادية أو التغيير
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