A new study from the Truth Initiative found a strong association between viral TikTok videos about nicotine pouches and a surge in sales, raising concerns about the potential impact of social media trends on young adults. | ABC News Live

Dr. Brian King has worked for nearly two decades to provide sound scientific evidence to inform tobacco control policy and effectively communicate this information to key stakeholders. As the new Director of U.S. Food and Drug Administration's Center for Tobacco Products, he joins CEO Robin Koval for a one-on-one Impact Series about the center's vision, major regulatory initiatives already underway, and more. Note: While Truth Initiative is the host of this panel discussion, the views and commen