One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies.

Sustained growth depends on how broadly you define your business—and how carefully you gauge your customers’ needs. by Theodore Levitt Every major industry was once a growth industry. But some that ...

Perhaps the most important question confronting anyone thinking about creating a start-up, or marketing any product for that matter, is determining the size of the potential market. There isn't an ...