Just like planning the perfect weekend in a new city, backward induction lets you navigate your CX strategy with intention.

The longevity of social media posts depends on how well a brand aligns its messaging with user intent, category trends, and platform-specific search patterns. If done right, these posts create ...

Agile CRM is a feature-rich all-in-one CRM solution that caters to the needs of small and medium-sized businesses. With its affordable pricing plans and a wide range of tools for sales, marketing, and ...

ACT! CRM stands out with its long-standing reputation and adaptability to various business needs and industries. It provides a robust set of features including contact management, sales automation, ...

As the name suggests, a micro influencer marketing platform is a tool that simplifies the process of running campaigns with micro influencers. These platforms enable brands to find the right ...

The mobile gaming market has long ceased to be entertainment for teenagers. It now has a knowledgeable audience that doesn't waste time on useless apps, ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI is testing ChatGPT ads maybe in the form of ...

If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. Gordon Scott has been an active investor and technical ...

An obsession with the numbers can sink your strategy. by Michael Harris and Bill Tayler Tying performance metrics to strategy has become an accepted best practice over the past few decades. Strategy ...

According to the McKinsey 2024 report, companies that prioritise learning outperform peers by 2.5x in innovation. By 2023 and beyond, continuous learning has become a strategic advantage, making it ...