Within three years, I can see the death of programmatic display advertising, following the steps of the miserable demise of ad networks. You may be surprised that as a digital media person, I would ...
An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...
While programmatic video, social, and programmatic display will see increased investment in the next 12 months in APAC region—and spend on traditional channels like radio, print and out-of-home (OOH) ...
Michael Farmer argues modern programmatic and social advertising often fail to drive real business growth  Brand growth has ...