About 25% of store associates say they haven’t been given the right technology tools to do their jobs, according to the 2017 Retail Associate Technology Study from Salesfloor, a company whose ...

The gap in knowledge between today’s digitally empowered shoppers and what store associates have is becoming one of retail’s ...

Despite the overwhelming data suggesting that personalization will remain — and grow — as a necessary facet in omnichannel strategies, brands and retailers have yet to use store associates to their ...

Retailers have begun to recognize that quality employees can be their most valuable resource but they still need to invest more aggressively in training and technology to help store associates do ...

As retailers continually focus more on technology to bolster their omnichannel efforts, with 87% of retailers expecting their technology costs to increase over the next two years, they are still ...

An icon in the shape of a lightning bolt. Impact Link Home Depot store associates have firsthand knowledge about what it's like to work at the home-improvement store — and they have plenty of ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. One of the most challenging pieces of the puzzle is the role ...

As retail evolves to support a complex omnichannel experience, the store associate’s role is changing. But what can retailers do to maximise their value? While retailers generally offer ...

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Remember when the store sales associate was the center of the shopping experience? Whether it was taking a shopper’s clothes to the dressing room, rummaging for different sizes, offering ...