Previously available solely as an untargeted national takeover, they will now be made available to purchase programmatically via the platform. Custom-built for the redesigned feed-based Discover ...

A suite of Ad Manager tools are now finally live, having been in the works for a few months. To get started brands need only fill out a quick form. From a web browser, SMEs can import brand assets and ...

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

As Snapchat's platform and advertising ability grows, the platform announced this week they have launched Focus, a certification program for advertisers. Snapchat has announced the launch of Focus, ...

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ...

Snapchat corporate parent Snap Inc. has announced the global launch of its Snap Publisher tool, meaning advertisers of all sizes can now build vertical mobile ads from directly within the social media ...