Siri is on the verge of its biggest reinvention since it arrived on the iPhone, with Apple preparing to turn its familiar voice assistant into something much closer to a full conversational chatbot. Instead of a rigid command system that sets timers and sends texts,

Things changed dramatically last week, however, when the company confirmed reports that the new Siri will be powered by Google’s Gemini models. While OpenAI’s ChatGPT models took a dramatic early lead in generative AI, it’s now widely considered that Google’s Gemini is at least their equal and in many respects their superior.

So, while Siri will technically be powered by the same models as Gemini, it won’t be “Powered by Gemini” in the most literal sense. It’s more accurate to think of Siri as Gemini’s sibling or cousin, sharing the same ancestry but having its own unique personalities and capabilities.

Apple’s multi-year deal to embed Google’s Gemini models into Apple Intelligence is an implicit admission that Siri needs a professional-grade brain to

Apple’s Siri evolves into a conversational AI assistant with iOS 27, offering smarter, natural interactions and advanced features.

It's not Apple's finest hour, as the company is going through one of the most humiliating periods of its recent history. Apple had to admit a few days ago that the smarter Siri it advertised as coming this year to iPhone via Apple Intelligence is delayed ...

Apple and Google already admitted to powering Siri using Gemini, but now, Siri will supposedly get a new, full-on chatbot interface.

As noted by Daring Fireball’s John Gruber after seeing a post on Reddit, Apple’s virtual assistant is unable to answer what month it is. I tried it myself and ...

Discover Apple’s new Siri chatbot in iOS 27, featuring advanced AI, privacy-focused personalization, and seamless ecosystem integration.

Apple (AAPL) reports first quarter earnings results this Thursday, Jan. 29 after markets close.KeyBanc Capital Markets equity research analyst Brandon Nispel joins Market Catalysts host Julie Hyman to discuss the upcoming earnings print as it relates to the company's broader journey in artificial intelligence (AI) expansion.