SWOT analysis -- an acronym for strengths, weaknesses, opportunities and threats -- is a structured means of assessing your business's standing in the marketplace. Identifying the various components ...

A key factor for business success is customer service after the company completes a sale. A high level of after sales service helps with customer retention. This is especially important for small ...

A SWOT analysis is a strategic planning tool that helps businesses assess their strengths, weaknesses, opportunities and threats. It can guide you in overcoming challenges and identifying which new ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...