Forbes

Can College Visits Improve College Aspirations? Findings From A Randomized Experiment.

For students who have parents that have gone to college or who grow up around college campuses, it is likely a given they will at least apply to college and very likely attend. However, for students ...
Science Daily

Workaround for randomized experiments

A new statistical tool can help researchers get meaningful results when a randomized experiment, considered the gold standard, is not possible. A new statistical tool can help researchers get ...
adexchanger

The High Cost Of Bad Measurement: Why Randomized Geo Experiments Are The Gold Standard

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...

Study Confirms Google AI Overviews Cut Organic Clicks 38%

A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user ...
Harvard Business School

So, Who Likes You? Evidence from a Randomized Field Experiment

Bapna, Ravi, Edward McFowland III, Probal Mojumder, Jui Ramaprasad, and Akhmed Umyarov. "So, Who Likes You? Evidence from a Randomized Field Experiment." Management Science 69, no. 7 (July 2023): 3939 ...