Maticoo, an AI-driven programmatic advertising platform, today announced the expansion of its advertising supply coverage and programmatic activation capabilities across micro series inventory, ...

In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data. Sixty-nine percent of brands have either partially or completely moved ...

New partnership helps political advertisers activate influencer-aligned audience segments as one in five Americans increasingly turn to social creators for newsNEW YORK, May 04, 2026 (GLOBE NEWSWIRE) ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Nexxen analysis: cheap, cash-generative AdTech, but flat FY25 revenue and weaker profitability keep it a Hold. See here for ...

The two companies are billing it as a “first” for the U.S. market; Fox-owned stations have successfully tested the solution When you purchase through links on our site, we may earn an affiliate ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced the launch of its new email marketing and Data Hub solutions.

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

After announcing the company’s intention to do so last year, iHeartMedia has officially launched its auction-style programmatic marketplace. Using sell-side advertising firm Magnite’s SpringServe ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

Advertising isn’t what it used to be. It’s more precise than at any other point in history. According to LinkedIn Influencer Tim Cadogan, “programmatic advertising” is expected to “grow tens of ...