LEGO Is Introducing Its Own 'SMART Bricks' - Here's What We Know

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...
Consequence

LEGO Unveil Smart Bricks, Launch Pre-orders for Debut Star Wars Sets

Featuring LEDs and speakers, LEGO's Smart Bricks are meant to be the brand's first foray into smart technology as interactivity defines the marketplace.
Observer

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...
Engadget

Lego unveils a technology-packed Smart Brick at CES 2026

Lego bricks come in a bunch of shapes and sizes, but they’re getting a big technical upgrade in 2026 thanks to news announced at CES this year. Meet the Lego Smart Brick, a standard-sized 2 x 4 brick ...
USA Today

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...
CNET

Lego Smart Bricks Light Up With Jedi Magic in Coming Star Wars Set. I'm Already Obsessed

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.
Forbes

New Bricks Hitting The Toy Aisles As Companies Compete With Lego

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...