The number of innovative Korean beauty products in the world is growing fast, but the constant innovation means that keeping track of the newest Korean beauty trends can quickly turn from a fun hobby ...

One of the most fascinating things about makeup and beauty are all of the different standards, trends and cultural preferences across the globe. While we here in the States are still obsessed as ever ...

Korean beauty trends are redefining makeup routines worldwide. This article features 8 Korean makeup tutorials that can transform your beauty routine, from glass skin looks to gradient lips and soft, ...

Ally Gong visited Seoul, South Korea, to study marketing and management, and returned to UCLA with a newfound interest in makeup and skin care. The fourth-year economics student’s YouTube channel, ...

We’ve previously announced that KTO (Korea Tourism Organization) is hosting two fun events for foreign fans: Event 1 (win a free trip to Korea or other prizes), Event 2 (simply share a video link to ...

Blurred lips are poised to be the standout makeup trend of 2026 — and you can thank Nina Park for bringing the look from Korean beauty circles to the red carpet. The Korean-American makeup artist has ...