Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...
The IAB Tech Lab Agent Registry will launch March 1 and become a core component of the Agentic Advertising Management ...
The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like ...
NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...
NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).
IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of the Live Event Ad Playbook (LEAP) ...
IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...
NEW YORK— IAB Tech Lab, the global digital advertising technical standard-setting body, has made a notable move to improve the way buyers plan and reserve advertising on live programming with the ...
NEW YORK, Jan. 20, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the Event and Conversion API (ECAPI), a new technical ...
Industry Leaders Convene to Examine AI Governance, Privacy Enforcement, State Legislation, and Federal Policy Shaping the Future of Digital Advertising ...
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