Interactive Advertising Bureau CEO David Cohen announced proposed draft legislation and plans to push for action to protect ...

The IAB has proposed the AI Accountability for Publishers Act to let publishers sue AI companies for scraping content.

"If we keep the status quo where AI bots can leverage publisher content at will, the internet will become a shadow of itself, ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

IAB Celebrates 30 Years of Advancing Digital Advertising with a Look Back at Industry Milestones and a Vision for the Future ...

At its Annual Leadership Meeting, the IAB announced today that NBCU's Alison Levin has been appointed Chair of the IAB Board ...

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...

The Interactive Advertising Bureau (IAB) has named Alison Levin, president of advertising and partnerships at NBCUniversal, ...

For online advertisers, managing campaign these days can feel like flying blind in a black box. No wonder ad buyers are so ...

Moderated by IAB chief executive David Cohen, the session assembled 11 former board chairs alongside incoming chair Alison ...

As agentic AI-driven media planning and campaign execution accelerates, advertisers are placing greater emphasis on measurement and accountability, with cross-platform measurement rising to 72%, up ...