In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

There’s nothing that can benefit and grow your business like a sales funnel. You take the customer by the hand and lead him or her through the process of getting to know your product. Along the way, ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

Sales isn’t just a job. It’s an occupation that, as pointed out by The Wall Street Journal, can be incredibly lucrative. Of course, the Journal followed up by saying that a lot of would-be salespeople ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Most companies today understand the power of video, which is why the vast majority of marketers use it in their overall strategy. Video has held onto its spot as the most popular form of content among ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...