Counterfeits are getting faster, closer to demand and more embedded across categories, Entrupy's annual State of the Fake ...

Sneaker culture has been on the rise for years. And while the styles are getting better, so are the fakes. That's where Entrupy comes in, with Legit Check Tech(LTC)—an artificial intelligence-based ...

Entrupy’s State of the Fake report highlights the growing counterfeit market’s detrimental effects on consumer trust, exacerbated by incidents like Walmart’s viral “Walmes Wirkin” bag. The sneaker ...

Entrupy, the leading AI-powered authentication platform for luxury handbags and sneakers, is like a Gemological Institute of America for high-value products. Just as the GIA appraises diamond ...

AI authentication platform Entrupy’s State of the Fake 2026 report identifies Louis Vuitton as the most-faked luxury brand by volume, while Goyard tops the list for highest fake rate. The findings ...

Entrupy is bringing its luxury authentication to social media, announcing its official partnership with TikTok as an official TikTok Shop authenticator in the U.S. Designed to protect businesses, ...

Further expanding its reach in its mission to protect buyers and sellers from counterfeit luxury goods, Entrupy has announced an expansion of its partnership with TikTok as the official authentication ...

TikTok is partnering with Entrupy to authenticate handbags on its e-commerce platform, Shop. Anyone wanting to resell luxury handbags on TikTok Shop must authenticate them. The partnership is part of ...

Just the mere mention of artificial intelligence within the fashion industry ignites a certain fight-or-flight response. It tends to be seen as a negative thing, with models being replaced, or ...

In LVMH Moët Hennessy Louis Vuitton’s third edition of La Maison des Startups, which received more than 1,000 applicants, U.S.-based product authentication solution Entrupy was among the 26 companies ...

Distinguishing an authentic Louis Vuitton bag from a well-made fake is a subtle art that involves counting stitches, feeling the leather’s grain and poring over print patterns. A New York start-up ...