It’s not surprising the healthcare industry and its consumers are concerned about data privacy given the rapid pace at which measurement and attribution are evolving. Simultaneously, ad campaigns must ...

That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform ...

YouTube launched its version of audio ads, part of the platform’s strategy to engage music and podcast listeners, in November 2020. YouTube audio ads give ...

SAN MATEO, Calif.--(BUSINESS WIRE)--AdsWizz, the global leader in digital audio and podcast advertising solutions, has expanded its tools with a new attribution solution. This solution for audio ...

Digital audio has captivated a rapidly growing audience through streaming services and podcasts. By forming impactful partnerships with publishers, advertisers can achieve a prosperous future for all ...

As a rural-facing, full-service marketing agency we often hear clients question audio advertising’s effectiveness. Our conversations often include the phrases “it’s so hard to measure” or “how do I ...

YouTube's decided that sticking to video-only ads constitutes leaving money on the table. The firm's product manager, Melissa Hsieh Nikolic, wrote in a company blog post that YouTube will launch audio ...

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through ...

Where to spend advertising dollars is a quandary that has kept marketers awake forever—and as Cannes Lions recently showed, it’s only getting harder to find the budget in this constantly-shifting ...

Troy Atkinson, Software Engineer at AudioMob and mobile game developer, highlights one of the new design opportunities created when developers choose to use non-interupting audio ads in their products ...

In the seventh article in ExchangeWire's 2022 Predictions Series, we hear from industry experts in the media, marketing, and commerce ecosystems on how audio and conversational advertising is set to ...

While audio ads aren’t quite a new invention (the first instance of a recorded audio ad was heard in 1922), the audio industry has witnessed an all-time high of listening and advertising within the ...