The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry.

The world’s first-ever legal framework on AI came from the EU: the AI Act aims to foster trustworthy AI within the region.

I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services ...

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

It's not enough to have its agents in streets and schools; ICE now wants to see what data online ads already collect about you. The US Immigration and Customs Enforcement last week issued a Request ...

Forget the pause that refreshes - Peacock users will soon be greeted by a live commercial as soon as they sign on to the streamer. The introduction of "Arrival Ads" is among a host of new ad-tech ...