eBay is on a drive to put its brand everywhere people experience the Internet, and it wants outside Web developers to help get it there. The strategy is a new one for a company that has emphasized its ...

eBay also needs to significantly beef up its developer ranks, because other companies have attracted larger numbers of programmers, he said. The more developers eBay has in its program, the more ...

EBay will open a tool used by 700,000 of its merchants to external developers, the next step in an ongoing effort to promote the creation of applications for its online marketplace. For the first time ...