YouTube is giving creators access to more data on video views and rolling out updates to the Studio Mobile app. YouTube creators now have access to new metrics about video views, and the Studio Mobile ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

YouTube has introduced a new feature in Studio analytics that shows the number of impressions from new and returning viewers. The new feature aims to help channels better understand their audience ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube looks to be developing another AI ...

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report ...