Google added 25M paid subscriptions in Q1, reaching 350M total, as YouTube and Google One grow.

Alphabet reported a record 350 million paid subscriptions in Q1 2026, driven by YouTube Premium, YouTube Music, and Google One, marking a shift from ad-heavy revenue toward a hybrid model. YouTube ...

YouTube said Friday it is raising the prices for its YouTube Premium, Premium Lite, and Music Premium services. See the changes.

YouTube recently reported a surge in Premium subscribers, which appears to stem from its intense war against ad blockers.

Alphabet reported that in the first quarter of 2026, revenue from YouTube subscriptions expanded at a quicker pace than its ad business. The platform’s paid offerings, led by YouTube Premium and Music ...

The YouTube Premium individual plan is increasing from $13.99 to $15.99 per month, while the family plan is increasing from $22.99 to $26.99 per month.

YouTube ad revenue rose 11% in the first quarter compared with the same period in 2025, flirting with the $10 billion mark.

Our poll results show the latest YouTube Premium price bump is proving hard to swallow for a lot of subscribers.

The popular subscription now costs $15.99 a month, with family and student plans also increasing. If you pay to keep ads out of your YouTube experience, keep an eye on your monthly bill.