Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

In a fast moving digital world, a brand is more than a logo or a color palette. It is a story and a promise that should feel the same wherever customers meet you. In the past for many founders and ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...