Yes, yes, Halloween is still weeks away, but witches are already in the news. The reason is that perfume brand Pinrose announced it was rolling out a “Starter Witch Kit” for little girls; but witches ...

Sephora and perfume-brand Pinrose have canceled production of their recently announced “Witch Starter Kit” after receiving massive backlash from those who study witchcraft. Read more: A DEFINITIVE ...

Sephora is cashing in on the burgeoning witch economy. Glossy reports that the perfume company Pinrose will sell a “Starter Witch Kit” for the little wannabe wiccan in your life. The nine-piece set, ...

Was this product from Pinrose peak woo-woo, or just a tone-deaf failure? Let's look at the evidence. We are living in an age of woo-woo ascendance. First, women’s circles became the new GNO—for a ...

It's been another weird week in retail. Sephora got burned for cultural appropriation, Nike customers started burning perfectly good products and Gwyneth Paltrow's Goop brand had to shell out $145,000 ...

A little while later, it was suddenly like if you didn't know how to sage your home correctly, what were you even doing with your life? Cut to the current day, when crystals are so commonplace that, ...