The shine of the Whoop 5.0/MG announcement didn’t last long. After some initial excitement regarding the 14-day battery life and improved health features of the fitness tracker duo, confusion ...

Add Yahoo as a preferred source to see more of our stories on Google. A new era of Whoop is here. As of May 8, two new Whoop devices have been announced: the Whoop 5.0 and Whoop MG. Alongside the new ...

When Will Ahmed founded Whoop just over a decade ago, the idea was deceptively simple: create a wearable that didn’t just count steps, but truly understood the human body. Today, Whoop is a global ...

Health and activity tracker Whoop is causing a stir at the Australian Open tennis tournament, after several players were told ...

The Whoop 5.0’s app uses three key metrics to help you understand your current state and position for the day: Sleep, Recovery, and Strain. Strain is the most interesting of the three, as it’s a ...

We may earn commission from links on this page, but we only recommend products we love. Promise. But how did the WHOOP 4.0 stack up when Cosmo put it to the test? From its ease of use to battery life ...

The Drum sat down with John Sullivan at Web Summit Qatar for a timely on-stage lowdown of Whoop’s community-based marketing ...