How much do you know about friction? Jennifer R. Vail's charming, if sometimes technical, "biography" of the force showcases ...

You feel it in your gut the moment a guest slows down at the menu. The shoulders tighten. Eyes dart. That spark of curiosity ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Slogans such as “taking the friction away,” “one-tap access” and “simpler, faster, better” ...

In "Friction," tribologist Jennifer Vail shows how the fundamental force that resists motion keeps driving us forward.

To increase conversions on your e-commerce site, you must consider the user experience. Driving website visitors to the checkout page is challenging enough, but additional complications can cause ...