Apple announced support for the High Efficiency Image File (HEIF) photo format at WWDC in June, a standard that supposedly retains image quality while boasting better compression that results in files ...

Your iPhone, iPad, and Mac natively support a variety of image formats. With JPEG, HEIF, and ProRAW being the most common, here's what they mean and how to pick between them. The camera on iPhone and ...

HEIF is the new photo format that Apple is using to replace JPEG. And it probably will replace JPEGs, because the iPhone is the most popular, most-used camera in the world, and as of iOS 11, most ...