With their desire for individualists, Gen Zs favor more colorful palettes than their predecessors. Brands should take note.

Many of the things Gen Z workers advocate for—empathy, purpose, and psychological safety—are things all generations deserve ...

The term "woke," originating from African-American Vernacular English, signifies social consciousness and alertness to ...

Failed promises are reshaping how Gen Z approaches financial decisions and their role in the economy. Call it ...

While the latter refers to someone who looks exactly like another person, being called a choppelganger is not polite. Since ...

Nearly 60% of Gen Z workers say their job is a “situationship,” not a career. With an average tenure of 1.8 years, many are ...

With AI eliminating entry-level jobs, Gen Z is choosing AI-proof careers earning $50K+. Here are the 12 trades and healthcare ...

Gen Z is waking up to the link between screen time and depression and anxiety, replacing doomscrolling with old-time hobbies ...

The slightly longer answer is this: According to the best available data, on issues of race, members of Gen Z are, on average ...

Born between 1997 and 2012, Generation Z is currently 13 to 28 years old. While many have already started or finished college, some are just getting ready to apply, and the youngest have yet to begin ...

Gen Z gets a bad rap for its views on work and ambition. But a study found that nearly half of the younger cohort is willing ...

Choppelganger is the latest Gen Z and Gen Alpha slang term taking over social media. Blending “chopped” and “doppelganger,” ...