Given the online advertising boom in today's digital age, businesses need to learn to allocate their marketing dollars wisely. Unfortunately, there's a big challenge to meeting that goal: Advertising ...

PropellerAds has expanded its internal reporting and documentation processes. These disclosures are designed to show ...

With the ease of apps and websites for planning activities, whether it be vacations, business trips, or shopping, we open ourselves to multiple sources of being followed across devices by collecting, ...

In a digital economy saturated with impressions, the brands winning in 2025 aren’t spending more—they’re predicting more precisely. And they’re doing it with AI, which has moved beyond the hype to ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

All countries are feeling the ex­pan­sion­ist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...

I don’t know if humans created paintings before they created language, but it’s safe to say that telling stories through images is one of our oldest forms of communication. Fast forward to today and ...