Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

Brainstorming is a popular way of coming up with new ideas. Just because it's well-known, however, doesn't mean it's the most effective, according to a Columbia professor. Like many people, Sheena ...

Glasses that spit out the internet, self-driving cars, and super connected cities are just a glimpse into Google’s 10x innovation, which is a necessary part of their brainstorming framework. The ...