Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Picture a two-story, 100,000-square-foot Neiman Marcus luxury department store. Now, envision that same location transformed into a pickleball venue. As the pickleball craze continues to sweep the ...

Editor’s Note: This article gives you all the information you need to get started with projection mapping applications. Projection mapping is hot. The market size is estimated at over 5.5 billion USD ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

It’s the work of San Francisco studio Bot & Dolly, which believes its new technology can “tear down the fourth wall” in the theater. “Through large-scale robotics, projection mapping and software ...

For sheer break-all-the-rules, let it rip, push the envelope projection technology, nothing at NAB this week (or anything, anywhere this year) could beat the 120 fps projection demo from Academy Award ...