Mascara is a key cosmetic product used to enhance the appearance of eyelashes by adding volume, length, curl, and definition.

Nothing against the rest of the products in our makeup bag, but there’s nothing quite as invaluable as a good tube of mascara. No matter what kind of makeup look you’re after, a few quick swipes is ...

We're loving eyelash serums right now, but how do we know which are worth buying? From Revitalash to GrandeLash, we've ...

Best mascaras 2026. The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the ...

Lash extensions help enhance natural lashes with any combination of length, volume, and shape. When getting lash extensions, it's important to understand the material your lashes are made of, the eye ...

Mascara is a cosmetic product used to enhance the eyelashes by adding volume, length, curl, and definition. It comes in ...

Since launching her eponymous brand in 2013, Charlotte Tilbury has continued to bewitch beauty fans with each new product release, from Magic Cream to Hollywood Flawless Filter and the now iconic ...

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Amazing Lash Studio, the nation’s largest and fastest growing eyelash extension brand, announced today the launch of their newest, most innovative service, Amazing ...

After researching the most popular mascaras, as well as any new releases from well-known brands, I created a longlist of ...

There’s no shortage of mascaras to choose from. From endless brush shapes to volumising formulas, and all the new innovations cropping up, you can pretty much have any and every look imaginable.