Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

Add Walmart to the list of major retailers who are going high-tech with the virtual fitting room experience. In a Sept. 15 blog post on its website, the icon big-box chain unveiled “Be Your Own Model, ...

Walmart on Thursday launched a virtual dressing room tool to entice more online shoppers to buy clothing. Be Your Own Model, which lets customers use their own photos to better visualize how the ...

The virtual fitting room solutions company provides insight into preferred online shopping habits as retailers and fashion brands look to appeal to, and enhance the experience of, virtual shoppers NEW ...

The SNS Insider report unveils a promising future for the Virtual Fitting Room Market. The market size, valued at USD 4.89 Billion in 2023, is expected to surge to USD 23.08 Billion by 2031, ...

Queues, bad lighting and awkward mirrors could soon be optional, as Zara’s AI virtual try on tool hits its mobile app.

Following the COVID-19 pandemic, retailers in the fashion, apparel and beauty industry implemented innovative virtual try-on programs to allow consumers to more easily view and select products ...

Luxury fashion house Hugo Boss has rolled out digital dressing room technology from Reactive Reality across its websites in Germany, the UK and France. With the integration of Reactive Reality’s ...

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Walmart Inc. is making the latest phase of its virtual fitting-room experience available to online shoppers starting today. Through the iOS version of Walmart’s app, shoppers can take a photo of ...