What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

Explore how viral jeans ads from American Eagle and Gap became the unlikely new frontier in the overheated culture wars of ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Unbelievable! One meme. Millions in value. Zero ad spend.

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...

There is no question that BuzzFeed and its founder Jonah Peretti are good at marketing. Pondering the future of making money selling ads, New York magazine asks this week: "Does BuzzFeed Know the ...

In 2003, before Facebook and Twitter and YouTube, before Keyboard Cat and Charlie Bit My Finger and Justin Bieber, before viral wasn’t much more than a medical term, start-up ad agency Mekanism was ...

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