Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...
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Solution enables video providers to easily instrument video playback, provide proactive viewer support and gain new visibility across both content and advertising playback When you purchase through ...
The business landscape for broadcasters and OTT video providers has radically changed over the past year. Recessionary pressures on advertising spend and inflationary impacts on household ...
LEXINGTON, Ky.--(BUSINESS WIRE)--Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced a historic milestone, becoming the first U.S. ad sales firm to ...
PHILADELPHIA, Sept. 4, 2025 /PRNewswire/ -- Ahead of IBC2025 and the 2025 RDK Global Summit, RDK Management (RDK) announced that RDK open-source software, used to power customer-premises equipment ...
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