The AI moment in advertising is exiting the trough of disillusionment and entering the slope of enlightenment, but video is still a glaring blind spot. Video is where attention lives, yet most “AI for ...

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...

ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from ...

That’s up from 200 million monthly viewers worldwide announced in April 2024 to underline the scale and reach of the Amazon ad-supported streaming platform worldwide. By Etan Vlessing Canada Bureau ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...