Virtual reality (VR) is big business. IDC forecasts AR and VR spending to reach $18.8 billion this year, a 78.5% increase from the year before. By the end of 2023, it’s predicted to reach a five-year ...
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still ...
Brand marketers are taking gradual steps in their experiments with virtual reality (VR), the computer-generated simulation of a fully immersive 3-D world. Only 8% of marketers have used VR in ads, ...
Virtual reality gained impressive ground in 2020, a recent PwC study finds. Global VR content revenues reportedly increased by around 30% year-over-year, beating out film, traditional video games, and ...
Virtual reality has yet to hit the big time with the vast majority of consumers — headset sales are still in the single-digit millions — but today Google and NBC announced a deal to make programming ...
There is a debate around VR’s status as transformative medium or gimmick. Stakeholders use revenue and audience figures to measure success, though this is clearly premature. There are only 43 million ...
The search giant launched VR view and a Cardboard SDK for iOS. Anyone can jump on the virtual reality bandwagon, thanks to Google. The search giant on Wednesday launched VR view—an easy way to embed ...
Having been exclusively building VR games since 2013, nDreams stands as one of the most veteran VR-exclusive game studios to date. And with more than 200 people, one of the largest too. The studio’s ...
With the recent unveiling of the PlayStation VR2, Sony brings its virtual reality system to current console generations, proving that VR is here to stay. The Oculus Quest 2, Valve Index, and now the ...
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