Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

User Behavior Analytics (UBA), which tracks a system’s users to detect threats and breaches, provides a strong alternative to signature-based threat detection, a method that compares the current ...

Data analytics company Fullstory Inc. announced today that it had acquired Usetiful, an Estonian digital adoption platform startup known for deploying guides and surveys in applications, for an ...

We continue our 5-part exploration of using AI in compliance by considering how employee behavioral analytics can be used to prevent employee misconduct. Whether intentional or inadvertent, employee ...