There are plenty of digital marketing myths these days and they’re holding back businesses in nearly every industry. Many of those myths are old ‘best practices’ that just haven’t been tested or ...

Every good company needs to work in reverse. Just as an online clothing store has to make it easy to return unwanted items and a hardware outfit has to accept equipment in need of repair, any company ...

Google just introduced a new feature in Gmail called “Manage Subscriptions.” That sounds innocent enough until you realize it’s basically an unsubscribe control panel that makes it ridiculously easy ...

Running a newsletter can be difficult. You put so much energy into getting people to sign up that a couple of unsubscribers may just ruin your day. Clearly, there’s a reason people unsubscribed from ...

“The main objective is to keep customers from churning in a customer-friendly manner. That is a tricky balance as customer satisfaction and business profitability don’t necessarily correlate.” — ...