The ability to summarize your benefits in a short statement is typically called a “USP” or Unique Selling Proposition. It is also sometimes called an “elevator speech” because you are imagined being ...

Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few ...

Your unique selling proposition helps investors understand why customers will be excited by your product or service. Features, price, availability, expertise and endorsements are just some common ...

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in ...