However, there is a secret in plain sight that we have used at my agency for years—one that remains remarkably immune to the ...

Social media algorithms determine what billions of users see daily, yet most creators barely scratch the surface of how they operate. Platforms prioritize content ranking using engagement metrics, ...

Have you ever wondered why certain posts always appear at the top of your Instagram or Facebook feed while others seem to vanish into oblivion? The truth lies in powerful, ever-evolving algorithms ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

There’s no shortage of advice available about cracking the algorithm, including posts dissecting platform updates, cheat sheets, and trend predictions. But recently, in a candid WhatsApp discussion ...

Social media companies know the power of reinforcement and do their best to deliver this to you to keep you hooked. However, there are things you can do to counter-control these attempts to keep you ...

Most of us spend a lot of time on social media. Scrolling when we wake up. Scrolling again just before bed. And at some point, almost everyone asks the same question. Why doesn’t my feed feel anything ...

Social media algorithms are complex sets of rules and calculations used by social media platforms to prioritize content in users’ feeds. They are like the invisible puppeteers behind the scenes, ...