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Ulta turned 2025 into a glow-up year with a new CEO, fresh strategy — and a stock that just won't quit
・The company reported better-than-expected third-quarter earnings on Thursday and raised its annual forecast on strong holiday-season demand. ・In January, Ulta named Kecia Steelman, the company’s ...
Ulta Beauty ended 2023 on an underwhelming note, with flaws in its print, including lackluster guidance, low comparable sales, and a questionable international expansion strategy. ULTA stock recovered ...
Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Ulta Beauty, the $12.1 billion beauty specialty retailer, on Oct ...
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