Just a few seconds of this new toy ad is creating a lasting wave of support around the globe. In the commercial, released by the U.'s Smyths Toys Superstores last week, a little boy named Oscar sings ...

A study from Queen Mary University of London reveals that the music and soundscapes used in toy commercials are reinforcing ...

With dolls for girls and building sets for boys, toy ads are often accused of perpetuating sexist cliches. According to a study published in the journal PLOS One, these stereotypes are reflected not ...

When you walk down the aisles of children’s toys in big box retail stores, it’s immediately apparent that we expect boys and girls to want to play with drastically different things. The boys’ aisles ...