Brand loyalty is a fickle thing. Just think of the divides that happen when you find out a friend is a Coke person instead of a Pepsi person, or the silly arguments that happen between smart, sane ...
New products succeeding in other categories include Colgate Total Advanced Health mouthwash, Softsoap Hand Wash Plus Lotion and Softsoap Blooming Jasmine & Plum, Softsoap Honey Creme & Lavender and ...