The surf brand landscape, like the ocean it revolves around, is an ever-changing arena. And recently, a surge whipped through the OG surf brand lineup, knocking many offboard and astray. Authentic ...

Dream of working at a tropical beach where you can surf on your lunch break? Volcom, an action-sports brand created in a Newport Beach bedroom in 1991, is riding the wave of remote workers and a ...

Photography by Pedro Gomes, Ryan “Chachi” Craig, Sean Davey, Kalani Cummins, Christa Funk, and James Tull. So they didn’t get a Finals Day this year. Big deal. The 2024 Da Hui Backdoor Shootout in ...

Stoney Baloney, Magna Plasm, Football Shmootball, The Bruce Movie…to most, this smorgasbord of strange words wouldn’t mean much; but to some, especially those who were alive and riding surfboards in ...

Orange County’s surf industry is riding into stormy weather. Liberated Brands, an apparel company with an estimated $1.2 billion in annual retail sales, is losing the licenses to design, sell and ...

LOS ANGELES (KTLA) – Several longtime surf wear/skating retailers are planning to close up shop in the United States after their operator, Liberated Brands, filed for bankruptcy on Sunday. Liberated ...

Jaleesa Vincent has a truly unique voice in the world of surfing, and now she’s going to be joining the Volcom roster. “Today, Volcom is proud to welcome Aussie surf artist Jaleesa Vincent to the team ...

Da Hui Backdoor Shootout in memory of Duke Kahanamoku went off earlier this month with Volcom taking the team win and Billy Kemper winning the individual category. While the contest kicked off in ...

Another surf industry wipeout is hitting Orange County as Liberated Brands – which held the distribution license for big brands like Billabong, RVCA, Honolua and Volcom – shutters its Costa Mesa ...