Imagine you're using a fitness app to start a new running routine. As you open the app, you're greeted with an encouraging personalized message: "Welcome back, Shreya! Ready to crush your goals today?

The internet of the old days was amazing, wasn’t it? One day it suddenly became possible to chat with anyone anywhere across the globe, and everything changed. Soon you were able to read about any ...

Talk is cheap; actions speak. Storytelling is paramount to a brand’s narrative. But marketing’s emphasis on this single facet neglects a fundamental human reality: People must live a story for it to ...

Game narrative is best presented when all elements of game dev is aligned, pairing art and marketing with tech and UX design. Rindo starts by quoting Mary Catherine Bateson, ‘the human species thinks ...

In the digital-first era we live in, user experience design is no longer simply a creative layer; it is one of the foundations for business success. From enterprise platforms to mobile-first startups, ...